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SUNSEEKER PEOPLE SERIES : ANDREA FRABETTI, CEO

Sunseeker International takes great pride in its exceptional people. In a new series of features, we offer an exclusive insight into the world of Sunseeker and the people behind its success. Continuing the Sunseeker People Series, Andrea Frabetti, CEO, reflects on the challenges we have all faced during the last year but also his pride in what has been achieved in that time.

It is with immense pride that I unveil the exciting developments taking place at Sunseeker International and our plans to shape the future of our company. As a seasoned boater myself, I am delighted to showcase the next-generation of Sunseeker yachts. Each new model is ready to thrill new and existing customers alike.

There has been no larger threat to how we run our business than the Covid-19 pandemic, and like so many companies, we have faced unprecedented challenges. Despite this, I have seen monumental displays of collaboration and determination from our employees. Their response has been exceptional, and I thank each one of them for their dedication to deliver the first of our new range of boats to customers.

“When I walk through the shipyard, and I see my colleagues so committed
and proud of their craft, that is one of the best moments for me as CEO.”

Throughout this period, we have continued to develop and perfect our yachts. Technical and design excellence has always been fundamental to the very fabric of our being as a leading yacht manufacturer, and it is exceedingly close to my heart as a Naval Architect and Marine Engineer of 30 years. It is with great pleasure that we launched our five latest models at the same time with cutting-edge design and innovation at their heart. Justly named the Sunseeker ‘Famous Five’, our global premieres are; the Predator 55 EVO™, Manhattan 55, 65 Sport Yacht, 88 Yacht and 90 Ocean. Each of our five models offers something unique to our discerning customers. What’s more, we have exciting new developments in the pipeline, set to double the Sunseeker range by 2023.

Andrea Frabetti, CEO at Sunseeker International, is delighted with the numerous innovations and product quality across all models and is looking forward to driving the company forward with an exciting new product development plan.

While we strive for product excellence, Sunseeker’s tenacious leadership team and I will work together to ensure our investment into state-of-the-art facilities and production processes will deliver sustained growth for the company. We have invested in a dedicated Centre of Excellence for Design and Technology, which vertically integrates every detail of the yacht from initial concept design to completion. We are excited for the opportunities that lie ahead in production as we continuously strive to improve and innovate.

I look forward to updating you all as we progress, and I am hopeful that we can celebrate together in the not so distant future.

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